Interest Groups and Communication

In recent years, interest groups, mostly lobbies and think tanks, have become one of the main actors within the field of public space communication. Essentially, they are an American phenomenon that has been rapidly introduced in Spain. Their communicative nature, their use of communication strategies and their real capacity of influencing the decisions of public authorities is a new object of study of UNICA. The main working lines of the researchers of this area are focused on identifying the organizational structures as well as the communication and influence models of these groups in Spain.