Comunication and Education
This area is focused on researching and advising in two fields: 'education about media' and 'education with media'. In the first one, the researchers of UNICA analyse what role emotions and the subconscious have when receiving audiovisual messages. In that sense, and by means of applying integrated methodologies, results about how to turn emotions into reflection are produced. In the field of ‘education with media’, the main interest of the group is finding out a new communication style for cultural and educational audiovisual products. In order to do that, advertising is taken as a communication model. Its expressive parameters can be useful when trying to improve the communicative and didactic effectiveness of cultural and educational audiovisual contents.