Social and mobile TV in Catalonia. Audience and interaction in Catalan TV broadcasters' corporate mobile apps and social networks' profiles

TítolSocial and mobile TV in Catalonia. Audience and interaction in Catalan TV broadcasters' corporate mobile apps and social networks' profiles
Tipus de publicacióJournal Article
Year of Publication2016
AutorsGómez-Domínguez, P, Besalú Casademont, R
JournalQuaderns del CAC
VolumXIX
Edició42
Start Page37
Date Published1-7-2016
Type of ArticleResearch
ISSN2014-2242
Paraules clauCatalan media, CCMA, Key Performance Indicator, Mobile apps, Social TV
Resum

This study explores the characteristics and user behaviour of 53 Catalan TV broadcasters’ corporate mobile apps and profiles in social networks, including TV3, 8tv and local TV stations taking part in the Audiovisual Local Network (XAL). A quantitative methodology has been applied with content analysis, a comparison between linear and mobile consumption and the analysis of key performance indicators of interactivity in Facebook and Twitter. The results show that mobile apps have been developed for a passive user and that the audience profile of these apps is mainly composed of men between 25- 34 years old. The networks’ communities are rather inactive with a greater interactive level on Facebook and a level near to 0% on Twitter.

URLhttps://www.cac.cat/web/recerca/index.jsp?NDc%3D&MQ%3D%3D&L3dlYi9yZWNlcmNhL3F1YWRlcm5zL2RhcnJlckNvbnRlbnQ%3D
Short Title Televisió mòbil i social a Catalunya. L’audiència i la interacció en les aplicacions mòbils i els perfils de xarxes socials corporatius de les televisions catalanes